Neil Diamond’s ‘Forever in blue jeans’ nostalgia is an ideal which comes at a cost. Consistent colouration of recycled denim can be difficult to achieve and requires additional energy and water. Put bluntly, denim is decadent in its use of water.  According to Levi Strauss, 3,781 litres of water are used during the production and … Continue reading The Future of Denim, Part #3: Waste not; water not – Innovation