Fashion Revolution Week is the time when we come together as a global community to create a better fashion industry. It centres around the anniversary of the Rana Plaza factory collapse, which killed 1,138 people and injured many more on 24 April 2013. This year, as we mark 8 years since the tragedy, Fashion Revolution Week will focus on the interconnectedness of human rights and the rights of nature. Our campaign will amplify unheard voices across the fashion supply chain and harness the creativity of our community to explore innovative and interconnected solutions.
Fashion Revolution week happens every year in the week surrounding the 24th of April. This date is the anniversary of the 2013 Rana Plaza collapse.
Rana Plaza, a building in Bangladesh, housed a number of garment factories, employing around 5,000 people. The people in this building were manufacturing clothing for many of the biggest global fashion brands. More than 1,100 people died in the collapse and another 2,500 were injured, making it the fourth largest industrial disaster in history. The victims were mostly young women.
The human exploitation and ecosystem degradation we see all around us today are the product of centuries of colonialism and globalised exploitation.
We cannot continue to extract dwindling resources from an already stressed natural world, pollute our land and our oceans, fall far short of climate change targets and dump our waste on the shoulders of countries we have culturally depleted. Nor can we continue to allow big business to profit whilst supply chain workers struggle to live in dignity.
At Fashion Revolution, we believe we need a radical shift in our relationships – our relationships with each other, with our clothes, within fashion supply chains and with the natural world. We need this revolution for our own prosperity and wellbeing, and for the health of our earth and our oceans. And it’s already starting to happen. Covid-19 has prompted growing numbers of people to reassess what’s meaningful in their lives. We have begun to reimagine the values at the essence of a new fashion system and explore new relationships with our clothing.
And we need environmentalists, human rights groups, industry, governments, unions and citizens to work together to ensure that human rights and the rights of nature are addressed in unison. Collaboration and mutual support are essential, because we are more powerful voices for change when we all work together.
Now is the time for a fashion revolution. This Fashion Revolution Week, we are bringing people together from across our community, amplifying unheard and marginalised voices, and working together to explore interconnected solutions.
On this page you’ll find a comprehensive collection of ways to get involved in Fashion Revolution Week 2021.
Let’s start with the basics:
Take your pick of Instagram, Twitter, Facebook or LinkedIn, or follow us everywhere. This is the best way to get live updates on the campaign and join the conversation. If you’re outside of the UK, find your country team and their social channels here.
FOLLOW USIn the run up to Fashion Revolution Week, our weekly newsletter will have all the latest news and updates on the campaign and the step by steps of how to get involved. An easy way to stay in the loop.
SIGN UPFind a collection of promotional content, including social media assets, posters and the official Fashion Revolution branding pack. Everything you need to spread the word and get people interested.
DOWNLOAD ASSETSFashion Revolution is a global movement with teams all over the world. Search for your local team here and support their 2021 Fashion Revolution Week campaigns.
FIND YOUR COUNTRYBelow, you’ll find our guides to Fashion Revolution Week designed for every kind of revolutionary. Whoever you are, and however you identify with fashion, we’ve created a guide to help you join in.
A digital guide with actions and ideas for brands wanting to get involved in Fashion Revolution Week 2021.
READ NOWA digital guide with actions and ideas for students and educators wanting to get involved in Fashion Revolution Week 2021.
READ NOWA digital guide with actions and ideas for trade union members and collective bargaining orgs wanting to get involved in Fashion Revolution Week 2021. A 2020 edition of this guide is available in Bangla, Bahasa, Hindi and Turkish
READ NOWWe’re calling upon citizens everywhere to demand greater transparency from brands by asking #WhoMadeMyFabric? We’re also calling for producers to tell us #IMadeYourFabric, so we can connect more closely with the people who produce the fabrics and raw materials we wear.
Help us call on more than 60 major fashion brands and retailers to publicly disclose the processing facilities and textile mills in their global supply chains.
Tag brands on social media to ask #WhoMadeMyFabric, and make sure to use our #WhoMadeMyFabric poster in your photos (or make your own!) and tag us at @fash_rev. If you’re a producer working in the fashion supply chain, you can also use our #IMadeYourFabric poster and hashtag to share your story with the world.
Brands and retailers listen closely to their customers, so one of the most effective ways to share your concerns about working conditions in their supply chains is by leaving them a product review. How do you leave a product review? Copy the paragraph below and paste it in the review section of one of these brand websites. You can also use customer review platforms such as Trustpilot to help amplify the campaign.
Copy this text:
I am your customer, and I love your style. However, I would like to know more about the people who make your clothes and the materials they are made from. Please publish a list of all the textile production facilities in your supply chain. This is a vital first step to take accountability for the working conditions of the people who make your products. Can you tell me #WhoMadeMyFabric?
Below are a selection of publications and resources to help you get informed, learn about the key issues facing the fashion industry and discover solutions to empower workers, conserve resources and embed creativity into fashion activism.
In this sheet, you'll find a list of organisations, individuals and ideas that have and are working at the intersection of human and environmental justice. This Fashion Revolution Week, we are bringing people together from across communities, amplifying unheard and marginalised voices, and working together to explore interconnected solutions.
TAKE A LOOKIn support of the Tamil Nadu Declaration and Framework of Action, Fashion Revolution has conducted new research into the supply chain transparency efforts of 62 major fashion brands and retailers.
READ NOWThis digital fanzine explores the issue of waste and mass-consumption in the fashion industry, and hopes to inspire you to buy less, care more, and know how to make the clothes you love last for longer.
READ NOWThis zine is an investigation of the fashion industry’s relationship with 10 of the United Nations’ Sustainable Development Goals, including gender equality, decent work and economic growth.
BUY NOWWhen you invite a friend (or a few), they’ll receive an introduction to the key issues in the fashion industry, our guide to taking part in the week itself (April 19–25th), along with an invitation to key virtual events throughout the week.
INVITEIn 2020, people went into lockdowns around the world and used the windows of their homes to share messages of inspiration and support for their neighbourhoods along with messages of politics and protest. This Fashion Revolution Week, we want to see people everywhere using your windows (and your creativity) to ignite a Fashion Revolution, and spread the word. Download our printable posters, or make your own. Click here for our Pinterest board filled with inspiration to fuel your poster-making creativity. Don’t forget to share your posters on social media and tag us at @fash_rev so we can spread the word.
DOWNLOAD POSTERSPoster created by Jungeun Lee, a Graphic designer from South Korea, living in The Netherlands.
DOWNLOADPoster created by Kissi Usski, an Illustrator & artist based in Vilnius.
DOWNLOADPoster created by Meg González, an artist and maker based in Anaheim, California.
DOWNLOADFor Fashion Revolution Week 2021, our events feature an array of leading organisations to highlight the fundamental work they are doing that aligns with our 2021 theme of Rights, Relationships and Revolution. These organisations exist to help amplify unheard voices, widen community participation, encourage social discourse and hold industry accountable.
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