Fashion Revolution Emergency Measures

Fashion Revolution does not advocate boycotting brands. There are many ways to campaign, and we welcome differences of approach. As a solutions-based campaign, we are conscious of how our actions as consumers effect the lives of the people who make our clothes. Fashion can provide independence and an income, particularly for young women in developing countries. We continue to focus our efforts on campaigning for a more transparent supply chain and supporting the garment workers and unions in striving for better pay and working conditions.

We are also highlighting that we are in the midst of a climate emergency, and we urge citizens to remember that Loved Clothes Last and to limit our consumption, buy better, buy less. We urge brands to look at their waste and production levels and create new systems making use of existing textiles and their own deadstock. Our Fanzine 003 FASHION ENVIRONMENT CHANGE addresses many of the issues around the fashion industry’s impact on the environment and climate heating and offers steps we can all take to change our behaviour.

We advocate that everyone should buy less, buy second hand, wear your clothes longer and if buying new then to support young and sustainably minded and Fairtrade designers/brands – but if you do shop on the high street, then ask those powerful questions like #whomademyclothes because it lets those brands know their customers care and expect better.

We have a whole range of inspirational ways in which to enjoy clothes without adding to the impact on the world’s resources, from hosting a clothes swapping party or making a #Haulternative video to taking some tips from our series of How To videos on Youtube.

Check out our Emergency Measures to find out ways to make creative use of our existing clothes and textiles.

#LovedClothesLast

Fashion Revolution Emergency Measures Resources