Sasibai is the founder and Chief Innovation Officer of Earth Heir, a Malaysian ethical lifestyle brand creating handcrafted heritage pieces made by rural women, refugees and indigenous persons. Earth Heir won the British Council and Arthur Guinness Projects Social Enterprise Awards 2015 and Sasibai was one of Wharton’s “40 under 40” award winners in 2015 and an Eisenhower Fellow in the 2015 Women’s Leadership Program.