Ethical fashion in Johannesburg: we caught up with Virgin Atlantic11 months ago
There’s nothing we love more than shining a big, beaming light on the importance of sustainability. So naturally, we were thrilled when Virgin Atlantic approached us to discuss an article about ethical fashion in Johannesburg.
Their aim was not only to explore the city’s sustainable fashion scene, but to showcase Johannesburg’s best sustainable fashion entrepreneurs and investigate why ethical fashion is so important around the world. With the Jo’burg branch of Fashion Revolution only recently having launched, we were keen to get involved.
The article predominantly discusses the story behind the supply chain – something that we can of course get on board with. “Fashion Revolution has sparked a global conversation about the social and environmental issues facing the fashion industry,” says Carry Somers, our Co-founder and Director. “We now have teams in over 90 countries around the world. We have been particularly successful over the past three years at engaging the public in these issues and giving them tangible ways to become part of the solution.” This is key: bringing the public so up-to-speed that ethical fashion eventually becomes the norm (ah, the dream).
Read the full article here.
Header image: ‘Clothing with a conscience’ is the mantra for Fundudzi by Craig Jacobs; Image by Aart Verrips