Every Choice, Every Purchase,
Every piece of clothing reflects who we are
If fashion has the ability to evoke an impression and emotion, can the clothes we wear also reflect our values?
#WearOurValues is a reflection on how we communicate our values through the clothes we buy and wear. As consumers, we have the unique opportunity to base our purchasing decisions not just on price and style, but also on our individual values as well as those of the brands we love. This campaign by Dhana Inc, an ethical fashion brand committed to using clothing to better connect people and our planet, is looking to find the answer. Dhana partners include Fairtrade America, Ethical Fashion Forum, Green America, Organic Trade Association, Climate Ride, Ellevate Network, Climate Ride, Fashion Revolution Day and Sustainable Fashion Alliance.
The #WearOurValues Campaign launches online www.WearOurValues.com on April 21st and the first in-person conversation with millennials, brands, designers and customers on how we “Wear Our Values” will take place after the True Cost Movie screening with a special message by Andrew Morgan. As part of Fashion Revolution Week, we invite all fashionistas, teens and folks interested in the fashion and apparel industry to participate in this first of a kind global campaign on how we #WearOurValues