Very well known for bringing diverse cultures together in its Vision through EXPO2020, the United Arab Emirates has inspired its people and the world to work towards protecting the environment through an amalgamation of sustainability and innovation. Alongside Dubai’s growth regionally, nationally as well as globally, there is a huge portion that is working towards the international fashion industry.
United Arab Emirates is one of over 90 countries involved in the Fashion Revolution movement and will be calling on people across the country to take part in the campaign for a fairer, safer, cleaner fashion industry, whilst celebrating those who are on a journey to make it happen.
What will take us to the point where our conscience speaks louder than money? – Ayesha Siddequa, Country Coordinator, Fashion Revolution, UAE
The UAE Vision 2021 National Agenda focuses on making substantial environmental improvements in areas such as the quality of air, the preservation of water resources and the contribution of clean energy. All of these areas are hugely important in the fashion industry. Fashion production methods traditionally rely on excessive quantities of water, the use of pollutants and the depletion of our precious supply of fossil fuels. Our country’s unique vision for the future, shows that we can be pioneers in the field of sustainability, but we must not neglect our growing fashion industry. In order to stay ahead of the game, to remain cutting edge and current, we need to fully embrace the changes that have been laid out in the National Agenda. We need to support our home-grown fashion designers and encourage the most environmental and ethical production methods. We need to do our bit to protect this beautiful world.
We have the power to make a mark on the world, but let it not be a damaging scar as we deplete our world of her resources. Let it be our pioneering spirit, our ethical intelligence and our sustainable fashion that celebrates the true heart of UAE culture. The essence of our culture has been in, not only evolving with the tide but in being at the helm. Sustainability is the future, and we need to be the pioneers. And we will.
Follow us on twitter, facebook and instagram accounts where we share information on how to get involved in Fashion Revolution Initiative , shout outs to the change-makers, updates on what’s happening locally and around the world and asking brands ‘Who Made My Clothes?’ all throughout the year.
We welcome you to get on board – whether you are a brand, a student, an educational organization, an NGO or from the media – check the information on this site for how you can get involved – we have TONNES of resources and guides online – or please feel free to email us at firstname.lastname@example.org.
Representing Fashion Revolution U.A.E. team are Ayesha Siddequa, the Founder and Creative Director of Future Fashion; Adveta Dwivedi, Jess Smit and Dr. Petar Stojanov.
For more information or to arrange an interview please contact: Ayesha Siddequa, Country coordinator, FRD-UAE, email@example.com or firstname.lastname@example.org/ www.futurefashion.me