We Are
Fashion Revolution

Welcome to Fashion Revolution Tunisia!  

APRIL 24 2015


What is Fashion Revolution Day April 2015?


We believe in a fashion industry that values people, the environment, and creativity, and that looks for profit as much as it does to make us more in charge of our own choices.


We are the global industry leaders’ council, the media and the press, NGOs (activists), and academics. We aim to be a catalyst for the reunion of Fashion at large with its value chain, ask questions, raise awareness, and make a difference.


This event, led by the founder of Fashion Revolution in the UK Carry Somer, has initially seen the light of day on 24 April 2014 (http://fashionrevolution.org/). Carry Somer and her team wanted to react against and question the fashion industry, brands, and consumers globally, following the tragic Rana Plaza factory complex collapse in Dhaka, Bangladesh (Asia) on 24 April 2013. The nine-storey building in the outskirts of Dhaka housed garment factories where 1133 textile workers met their fate and 2500 more were injured, leaving the world in a state of shock.   

Some fashion and clothing companies around the world are increasingly adhering to social responsibility standards and to a variety of other measures, as well as seeking to conspicuously communicate their “sustainable” actions to consumers. Some others take part in this endeavour and follow more socially and economically responsible measures, using the SER label (Social and Environmental Responsibility).


“Would it be something good to let those who buy these clothes know about their manufacturing conditions?”

“In 12-15 years, will we come to realize that a very cheap tee-shirt isn’t manufactured in good working conditions?

“The textile market, textile, and clothing represent an annual turnover of 470 billion euros worldwide and employ 60 million people.”

Kering (Gucci) brand contributes to sustainable development with partners in Europe (N. Hulot Foundation) and Africa (organic cotton.

Ikram Jallouli, fashion designer, painter and decorator, living in Sfax, is a holder of an engineering degree in fine arts and crafts, with a specialty in textile design and clothing (craftsmanship and industry) obtained at the Higher Institute of Arts and Crafts (ISAM), Sfax.

Since 2008, I have worked as a fashion designer in charge of the family business Medco (development and production of ready-made garments) in Sfax. I create seasonal clothing lines for new-born babies and for boys and girls up to the age of fourteen.

To perpetuate the know-how of the family business, I am preparing a collection of high-end garments for children in a planned approach to ethical fashion in September 2015.

For many years, I have aspired to share my creative ideas, ethical values, design and production experience in the field of textile, and produce high-quality end-products for young children (from 8 to 15 years old).

On the occasion of the launching of Fashion Revolution Day Tunisia, we decided to organize a pedagogical activity around ethical fashion values for young children of 8 to 15 years old, and produce a children’s clothing prototype in the Medco textile workshop, in partnership with the Cultural Centre of Sfax.

Educational event

  1. Sfax center

On 26 March 2015 from 14p.m. to 17p.m., a variety of activities will be performed and enriched with video projections, magazines, photos, and textile materials.

We are going to pass on a set of simplified ethical values to young boys and girls in order for them to be more accountable for their own choices in our society. They will also be receiving illustrative examples on Equitable Society which values the following basic aspects: participation, justice, cooperation and acceptance of responsibility.

– A presentation of some pictures from the news about the Rana Plaza collapse, which occurred in Bangladesh on April 24, 2013.

– Fashion (or fashions) and major brands (H&M, ZARA, GAP etc…), and more specifically fashion clothing, make reference to the way we dress. Fashion is not just about clothes, but also about make-up, and fragrances.

What are your clothes like? Who makes them? What exists behind the scenes of the brand? Do Tunisian companies work within the REACH regulation, a European regulation for the use of chemicals?

Ethical fashion is inspired by the fair trade model and by ethical principles, with two types of concerns: social and environmental.

Concerning the environmental field, we will provide the attendees with different examples of practices and implementations of ecological textiles in Tunisia. It comprises four areas of concern: production ecology, human ecology, usage ecology, disposal ecology.

Production Ecology focuses on the effects of manufacturing processes on people and the environment, such as work safety, water, energy and raw material consumption, sewage and waste treatment, as well as noise and dust control.

Human Ecology addresses the effects of textile chemicals on individuals’ health and well-being (Indicated on the cloth tag with the ‘ecology’ label).

Usage Ecology is concerned with the usage phase of textile products. It evaluates their effect on the environment during washing, cleaning, and maintenance (Indicated on the cloth tag with the ‘ecology’ label).

Disposal ecology studies the issues related to waste disposal, recovery, and recycling of textile products

Social aspects are dealt with by respecting fair-trade principles and decent wages, observing labour rights, prohibiting child labour, complying with the International Labour Organization (ILO) conventions, and implementing a charter of basic social rights. In Tunisia, within the textile and clothing industry, the Oeko-Tex® and CITEVE labels are verified and validated by sustainable development organizations.






  1. Medco workshop

March 27, from 14 p.m. to 18 p.m.

– Practical courses and demonstrations of how to produce a high-end garment from beginning to end. This includes conception, production, and distribution.

– A 100% cotton t-shirt is going to be produced with the tag (made in Tunisia).

– On the occasion of the anniversary of Fashion Revolution Tunisia on April 24, a finished product is going to be presented with the label “IKRAM JALLOULI IN TUNISIA”.



  1. Cultural centre of Sfax

24 April, from 14pm to 15pm

– Doing a media coverage with the presence of newspaper and radio (RTCI and Radio Sfax) journalists to interview Ikram and the children about the educational event and about the production of a nature-friendly garment.


If you want to contact us, please complete the form on our Contact Page

Country Co-ordinator

Country Team

Latest Blogs from Tunisia

view more