We Are
Fashion Revolution
South Africa

Welcome to Fashion Revolution Day South Africa 

Fashion Revolution Day on the 24th April 2015, is an international day and opportunity to celebrate fashion as a positive influence, raise awareness of the fashion industry’s most pressing issues, show that change is possible and celebrate those who are on a journey to create a more ethical and sustainable future for fashion. It will rally the high street, the high end, the innovators, the media, the public, the activists, the makers, the wearers – and everyone in between.

The global fashion industry is coming together to celebrate the second year of Fashion Revolution Day – on the 24th April 2015. This is when a series of international events and initiatives will highlight the fashion industry’s urgent concerns and engage local communities to demand greater transparency throughout.

We invite you to participate.
We invite you to support.
We invite you to act.

Friday 24 April 2015 – International Fashion Revolution Day

Morning workshops for students, industry personnel, open to the public (by pre-registration only)

  • Talks by Tony Budden (Hemporium), Nikki Stear (LiveEco/Remake), Olivia Kennaway (Lalesso) and others to be confirmed.
  • Workshops engaging in ethical/sustainable practices, live demo’s etc.

Afternoon Media Briefing (4pm – 5pm)


  • Welcome and briefing by FashRev SA team, including the journey and where we wish to take it.
  • Pre screening of ‘Roots to Retail’ the FashRev SA fashion film Directed by Ernst Heusser.
  • Preview of the 24 Portraits exhibition featuring influential industry personalities and their view on sustainable fashion and it’s future.

Evening Event (6pm – 9pm)

  • Champagne & Canapés to welcome industry invite only guests.
  • Welcome and main screening of ‘Roots to Retail’ by Ernst Heusser.
  • Viewing of 24 portraits exhibition and sustainable brands garment display.

Saturday 25th April 2015

  • Pop Up Shop – Local Sustainable Designer Day

All the above events take place at The Bello Studio, Old Biscuit Mill, Woodstock, Cape Town.

Fashion Revolution is strongly driven/powered by the global social media campaign.
Follow @fash_rev and use hash tags #whomademyclothes #insideout #fashrev #fashrevsa on Fashion Revolution Day – 24th April 2015 – we are asking everyone to join in, making a huge social media surge.

RSVP: Tammy Nicol  /  072 323 5036  /  southafrica@fashionrevolution.org  /  www.fashionrevolution.org

 

Country Co-ordinator

Country Team

Sumaiya De’Mar

Director of Fashion Law & Ethics

Sumaiya De’ Mar is a Cape Town based advocate and Director of SA Fashion Law. Sumaiya has an LLB (Law) degree with seven distinctions, specialising in Intellectual Property and Media Law. She comes from a strong fashion and legal background, and after spending several years working in both fields, Sumaiya has combined her two passions to pioneer Fashion Law in South Africa; offering a bespoke legal service tailored to the fashion industry. She also aims to tackle legal and ethical issues as Director of Fashion Law and Ethics for Fashion Revolution SA where she will investigate ethical issues from a legal perspective.

Isabelle Lotter

Johannesburg Representative

Isabelle Lotter head designer and owner of SIES!isabelle is based in Johannesburg. Her label was established in 2006 and first exhibited at South African Fashion Week in 2009. Isabelle is passionate about creating a sustainable fashion industry, educating aspiring designers though mentorship programs and inspiring local designers to band together against the looming threat of foreign brands; who are exploiting the manufacturing industry as well as infiltrating and manipulating out client base.

Tamburai Chirume

Tamburai Chirume is the Director and Co-Founder of ONEOFEACH, a Cape Town fashion based mother and daughter design duo focusing on preserving the African heritage through designing beautiful contemporary African fashion items. Tamburai comes from a strong  fashion retail and styling background, having worked with major fashion magazines such as Elle Bulgaria, and studied Consumer Science in Retail Fashion Management. She then joined the banking world of Wealth and Investments which has helped her conceptualize their ONEOFEACH dream to become a business reality. Tamburai strongly believes in being an agent of change in a world where we are constantly pressurised to forget and ultimately let go of our heritage and culture.  – “We need to know where we come from to know where we are going “Ashanti Proverb

Natalie and Kim Ellis

Natalie and Kim Ellis are co founders of The Joinery – An organic and ethically mindful fashion brand. Their clothing and accessories are produced in Cape Town by local co-operatives and Artisans. They label themselves as fashion activists, who seek to establish a new culture where fashion isn’t just a façade but a movement. The mission behind the joinery is fashion to create social change. Two passionate South African sisters started The Joinery  to provide an alternative not only to the way they produce things but the aim is to build a community of like minded people who share, experiment, create and find solutions to producing sustainable fashion while improving community life and create employment. The Joinery’s motto is….Do something. Anything.

Yumnaa Firfirey

Yumnaa Firfirey is the creative and managing director of the fashion label, Bodhisattva. She is a social entrepreneur, an economic development practitioner and an active advocate for a more inclusive economy and responsible business. Yumnaa founded Bodhisattva to explore and illustrate how a fashion business can be an active role player in socio-economic change. Future plans for Bodhisattva are personal development programmes for women working in the industry, including measures to address debt, health and wellness and self-belief. Bodhisattva is currently also researching models of citizen involvement in high school education for girls in vulnerable neighbourhoods. On the environmental front, plans are in place to increasing the number of sustainably-sourced fabric lines with every new collection.

Talita Weideman

Talita is from Cape Town where she studied Fine Art at the Cape Peninsula University of Technology (CPUT ) followed by Fashion Design in Durban (DUT) and then Business Management at CPUT. She has been lecturing for many, many years and also does consultation work within the Clothing/Fashion Industry. She likes to inspire her students to think about what they design, and take responsibility for it.

Tony Budden

Director of Environment

Tony Budden is the Marketing Director of Hemporium, a South African hemp company that produces a full range of hemp based eco-clothing and accessories. Tony is passionate about promoting environmental awareness and promoting the use of natural and organic fibres in mainstream fashion.

Olivia Kennaway

Director of Communications

Codesigner of Lalesso, founded with Alice Huesser.

Lalesso was formed by co-designers Olivia Kennaway and Alice Heusser after a holiday to Lamu Island off the north coast of Kenya. Both Olivia and Alice are children of Africa and have been wrapped in its beautiful fabrics since birth. After studying fashion design together in Cape Town the pair were impelled to harness the magical beauty of the East African ‘khanga’, also known as ‘lesso’ to create vibrant and care free summer fashion. Lalesso carbon offsets through the company CO2 Balance, an award winning and dedicated company that not only uses it’s effort to make an impact on the environment but also takes measures to make a social impact on East African communities. 

Alice Heusser

Codesigner of Lalesso, founded with Olivia Kennaway.

Lalesso was formed by co-designers Olivia Kennaway and Alice Heusser after a holiday to Lamu Island off the north coast of Kenya. Both Olivia and Alice are children of Africa and have been wrapped in its beautiful fabrics since birth. After studying fashion design together in Cape Town the pair were impelled to harness the magical beauty of the East African ‘khanga’, also known as ‘lesso’ to create vibrant and care free summer fashion. Lalesso carbon offsets through the company CO2 Balance, an award winning and dedicated company that not only uses it’s effort to make an impact on the environment but also takes measures to make a social impact on East African communities.

Cyril Naicker

Cape Town Representative

Cyril Naicker is a patriotic South African. A big picture guy who is in the business of ideas. Ideation on its own is not worth much. The success of any idea is in it’s ability to create wealth. Cyril sees the commercial viability of unique ideas and builds businesses on them. Passionate about ethical fashion, he started Cape Town InVogue that owns the IP for a fashion TV show called MyVogue Africa.

Nikki Stear

Nikki is the founder and editor of Live Eco,an online publication dedicated to eco fashion, beauty and lifestyle. Live Eco is the eco chic essential guide to trending lightly. Nikki is also the founder of the Live Eco Remake Design Challenge, a sustainable design competition that challenges students and emerging designers to create mainstream clothing and objects whilst adhering to sustainable design principles. The Remake Challenge has been recognized as an official World Design Capital Cape Town 2014 project. Nikki’s mission is to inform consumers that a stylish lifestyle can be a sustainable one too.

Victoria Romburgh

Victoria Romburgh is the founder & creator of PhotoGanic | Organic Fabrics South Africa which began in Cape Town in 2009. It is through collaborating with nature, local designers & craftsmen & fair trade manufacturers, that PhotoGanic, using only the finest hand-picked certified organic fabrics together with sophisticated environmentally sound, UV-based printing techniques, utilising solvent-free inks & dyes, creates the ever-evolving, stylishly sustainable range. PhotoGanic is a GOTS Certified Organic Fabrics Trader sourcing and supplying a collection of certified organic & ethical fabrics. They Design & Create their own Unique Brand Collections of printed organic fashion & lifestyle products & thrive on collaborations & unique custom made-ups

Chelsey Wilson

Chelsey Wilson is the founder of accessories brand ‘No. Don’t go.’ and the co-founder of sock brand ‘FEAT. sock co.’ Both brands are based in Cape Town and are rooted in Chelsey’s desire to support local industry and create product that not only adds fun and/or function, but also seeks to empower local communities in creative and inclusive ways. All of ‘No. Don’t go’ (est. 2014) accessories are made at township sewing initiatives, and fabrics are sourced via PhotoGanic from local mills. ‘FEAT. sock co.’ (est. in 2012 with friend, Alison Stewart) produce all their socks at a local, carbon-neutral factory and all packaging is printed on recycled craft board. 

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