FASHION REVOLUTION
Estonia

Helin has always been very enthusiastic about clothing such as dressing up for everyday occasions by having fun with fashion and stylishing. She has graduated Tartu Art School, where she studied stylishing and later on Tallinn’s Industrial Education Centre specializing in tailoring. In her everyday life she works as a tailor, stylist and a designer. The main principle for her is to keep her work as much ethical and sustainable as possible and always deliver quality over quantity. She also helped to build a clothing renting platform, where clients are able to rent Estonian fashion designer’s unique copies or some rare pieces from the vintage clothing rail, for their events, so that they wouldn’t have to buy a product for just one or two events and then forget about it in the very back of the closet.

She believes that with everything happening in this world, the only possible way of living and creating is really trying to give your best in bigger and smaller steps of being part of different cycles. It’s important to be wanting to know more what’s actually happening with this planet and people, becoming more aware of it and making more sustainable and ethical choices within our everyday decisions. With spreading the word and acting on it, we can help to build a better place for our future generations to live in.

MS Engineer, member of Estonian Association of Civil Engineeris (EEL), founder and designer of sustainable design studio B'MOR, eco-activist, sustainable and slow fashion consultant, guest speaker on Raadio 4 and ETV+, participant at Estonian craft and design markets, performed at Tallinn Design Festival 2021.

Organised sustainable fashion masterclasses in Tallinn twice, in 2021 and 2022. Nominated for Estonian Design Awards BRUNO 2022 in the category "lifestyle product design".

"B'MOR Studio team and its inventor Anna are innovating the design that cares. With civil engineering and fashion design background, Anna is a skin allergy sufferer and is now on the mission to optimize human well-being by creating sustainable garments with meaning."

As a bank worker with a long-term experience, I will be responsible for Fashion Revolution Estonia’s treasury. My everyday job is to maintain relationships with business clients, so I will also help to communicate with different parties - partners, brands etc. In the bank we also have some educational and voluntary projects that I’ve took part in and helped to organize.

I can’t call myself environmental activist, but sustainability and environmental topics are important to me. After reading Charles Einstein’s book “Climate. A new Story”, I’ve decided that it is time to do something to change people minds. Luckily FR Estonia needed volunteers and I thought that this is it. I also see that SDG is getting more and more important in EU and sooner or later everybody (private and legal persons, especially legal) will have to follow new regulations. FR can help to educate people and through that speed up changes in society. I’m passionate about art and photography, movies, music. I adore travelling, especially on motorcycle – not singly at moment, but maybe one day..:)